Innovation Mouldings was established in 2004 as a manufacturer of wooden mouldings supplying to various developers, installers and retail outlets. We have been involved in the laminate flooring industry since 2007 and have developed sound understanding of laminates,resulting is a strong business relationship within the industry.

In March 2017 we became the sole importers and distributors of FloorLoc and Parador brands when we took over the sole and exclusive import and distribution of these brands over from Floors Etc Group. We continue to services and support these brands offering the same excellent service and support as that offered in the past by Floors Etc Group.

The FloorLoc brand has evolved from its original launch back in 2008, when it was known as kronoLoc, and with the brand name change in 2013 to FloorLoc the specification was enhanced to further improve water resistance, to the point where FloorLoc is now one of South Africa’s most stable and affordable laminates.

At Innovation Mouldings we provide marketing and technical backing for all products that we sell, and we pride ourselves in the high level of support that we provide both to our dealer network and the end user customers.